Small Fortune Podcast

Ep 52: Analyzing Water Rights When Acquiring a Vineyard with Scott Bozzo

Scott Bozzo is an expert Farm Manager who advises his clients on which vineyards to buy and then helps them run the operation. Listen and learn how to do due diligence regarding water resources and rights when considering a vineyard acquisition. An entrepreneur and principal owner of Macotera Ag Group, Scott shares what his considerations were in deciding to start his own firm – great ideas for those listeners thinking about making the leap into self-employment themselves.  He also provides meaningful advice on how buyers should think about a vineyard acquisition. 
https://www.macaggroup.com/
https://calasfmra.com/events/ 
https://calasfmra.com/ag-land-trends/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 51: Chandon’s Head Winemaker Pauline Lhote: Why Bubbles are Hard – But Fun!

Today’s guest Pauline Lhote grew up on a farm in the Champagne region and at the ripe old age of 14 decided she wanted to make sparkling wine. Her ambition, hard work and singular focus propelled her to become the Head Winemaker at Domaine Chandon, a pioneering French-owned California sparkling wine house. Carol and Pauline have a wide-ranging discussion about sparkling wine production and its challenges, being women professionals, the differences between the California and French wine businesses, and much more. As usual, the interview ends with Pauline’s insights on professional success in the wine business.
https://www.chandon.com/
https://www.chandon.com/en-US/visit-us/wineryexperiences.html
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 50: Editor of WBM Cyril Penn on How to Succeed in the Wine Business

On our 50th episode (!!) host Carol Collison talks with Cyril Penn, Editor of “Wine Business Monthly” magazine. Listen and learn about: how Cyril got his start as a journalist; all the different ways this successful trade publishing enterprise serves the wine industry; and the company’s newest data products. And after 20 years of watching the wine industry, Cyril shares his best advice on how to be successful in the business.
https://www.winebusiness.com/
https://www.winebusiness.com/classifieds/winejobs/
https://comptracker.winebusiness.com/app/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 49: Getting Lucky in the Wine Business with Ken and Akiko Freeman

As Ken Freeman says, “the harder I work, the luckier I get.” Still, the Freemans have had a charmed path to building their successful estate winery. From finding a famous tenant yielding cash flow positive business in year one, to picking their favorite wine – Pinot Noir – as the focus of their winery three years before the movie Sideways made the varietal the hot property it still is today, the Freemans have capitalized on their good fortune to create a successful business, Freeman Vineyard and Winery.  Carol, Ken, and Akiko discuss many topics, including the secrets to a successful husband and wife business partnership, and how to enter the Japanese market.
https://www.freemanwinery.com/#en
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 48: 30 Years of Selling Duckhorn: What Pete Przybylinski Learned

Pete Przybylinski, Executive Vice President, and Chief Sales Officer of The Duckhorn Portfolio discusses the many lessons he learned about wine sales and sales management during his thirty years at the company. Among the many useful ideas for sales professionals, Pete discusses:
Managing inventory shortages through allocations and letting production drive sales in the early years.
Building out a brand portfolio and a sales network in the broad market.
Managing through the various financial and demand shocks of the last 20 years.
The development of Decoy and the expansion into national accounts.
Managing the current sales environment.
How to manage a sales team.
This conversation covers an immense amount about management and wine sales. There’s something in it for everyone.
https://www.duckhornportfolio.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 47: The Art of Wine Barrels with Fine Artist Arminee Chahbazian

What makes wine so different from all other adult beverage is the art. Listen as Arminee Chahbazian, a talented painter and sculpture who also sells French oak wine barrels for Tonnellerie Bel Aire describes both her artistic work and how it resonates with her representation of this important component in fine wine production.  Another lesson here for folks who might not consider the lucrative sales profession, so important to all of the business world: if a fine artist can do it, so can you.
http://www.arminee.com/
https://www.tonnellerie-bel-air.fr/en/
https://sanfranciscoartfair.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 46: A Tale of Two Transactions with Patz & Hall’s James Hall

James Hall, once and current owner of the Patz & Hall wine brand generously shares a lot of inside information about the two M&A processes he went through, the first in 2016 when he and his partners sold their brand to Ste Michelle Wine Estates, and the second when he and new partners bought it back in 2024 from the Private Equity firm that succeeded SMWE as owner.  Anyone who wants to sell a winery or buy a winery will benefit from the details he shares about wine M&A, as well as how to run a successful company and create a business that will be ready for a transaction in that rare event when a buyer comes knocking on the door. 
https://www.patzhall.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 45: Writer Karen MacNeil is Fighting Bad Wine Messaging

Karen MacNeil is the award-winning wine writer and author of the book The Wine Bible (now in its third edition). She joins Carol to discuss “Share and Pair Sundays,” a campaign to highlight the social benefits that come from enjoying wine with food and friends. MacNeil explains the genesis of this project as a means of taking on the current anti-alcohol media messaging. She also shares her story of becoming a writer, how to have success as an entrepreneur and gives some great advice for folks considering joining the industry.
https://www.karenmacneil.com/
https://winespeed.com/
https://www.instagram.com/shareandpairsundays/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 44: Winning the Wine DTC Market Share Game with WISE Founder Lesley Berglund

In this episode host Carol Collison talks with her friend and serial entrepreneur Lesley Berglund, a 4th generation Napa business owner. As a founder of one of the first wine catalogues, Ambrosia, in 1991, Lesley invented the concept of winery wine club, creating programs for her catalogue suppliers.  Her company also pioneered direct wine sales fulfillment.  After selling that company, Lesley immediately launched a new company, WISE (Wine Industry Sales Education) to provide comprehensive training programs for winery direct-to-consumer staff.  Carol and Lesley also discuss the tactics that her clients are using to win business in a changing and more competitive wine sales environment. 
https://wineindustrysaleseducation.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran

Ep 43: Will Bankruptcies Affect Winery Property Values? With Ben Slaughter

In today’s Small Fortune episode Ben Slaughter, founder of Agricultural Property Appraisal Company Arable, joins Carol Collison to discuss the challenges of appraising the market value of wineries in a commercial real estate class where no two assets are exactly alike. Ben and his team use experience and technology to provide market value estimates for a variety of uses: from financing and acquisition to estate planning and litigation. Ben describes his initial assessment of some recorded values on winery properties recently included in the Vintage Wine Estates bankruptcy, and whether and how they might affect market values going forward.
https://www.arableag.com/
https://water.ca.gov/programs/groundwater-management/sgma-groundwater-management
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran