Ep 41: How to Raise Millions in Public Markets with Christine Clair

In today’s episode Carol Collison interviews Christine Clair, former Director of the publicly traded Willamette Valley Vineyards, on how she succeeded in moving up the ranks over a 7+ year career at the winery. The conversation is packed with business insights. Highlights of the interview include:

• Tips on how to raise your professional profile through personal branding.
• How she and the company were able to raise $40MM through the stock market.
• How winery shareholders (or “owners” as she prefers) contribute to sales and marketing such that the net cost of capital can approach ZERO due to these synergies.
• And how to apply investor and lender funds in strategically meaningful ways.

 

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran