Ep 31: Wine Sales Excellence with Merritt Olson

Merritt Olson, a Pacific Northwest wine sales veteran, (at the ripe old age of not very old) has seen it all. She began her sales career by selling wine in tasting rooms and bars in the Walla Walla area while in college. She then moved to sales management for a wide range of Pacific Northwest wineries such as Charles Smith and Owen Roe, finally finishing as the Director of Sales at Mitchell Wine Group, Oregon’s leading independent wholesaler of fine wines, before leaving to work in her family business. Meritt explains her strategies for selling wine both as a winery and as a distributor and shares some great books on management that have helped her in her career.

https://www.barnesandnoble.com/w/traction-gino-wickman/1100073595

https://www.amazon.com/SPEED-TRUST-Thing-Changes-Everything/dp/1416549005

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran