Ep 64: Strategies for Growing a Wine Brand with Nicolas Jay’s Jay Boberg

In this episode of the Small Fortune Podcast, host Carol Collison talks with fellow UCLA Bruin and IRS Records founder-turned-winemaker Jay Boberg. Jay talks about the difference between launching a band and launching a wine brand, why he and partner Jean Nicolas Meo chose Oregon’s Willamette Valley (hint: profitability is in that mix),  and various growth strategies such as developing a brand first; staging sales growth to reduce cash burn; and staging estate development so that it can be funded from cash flow.

https://www.nicolas-jay.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

 

Music: Nate Collison

Logo Photography: John Corcoran