Ep 24: How to Succeed in Distribution with Former Young’s Market Executive Chris Sarles

Chris Sarles joins Carol Collison for a wide-ranging conversation about the wine business, distributors, and how wineries can succeed in this important sales channel.  The conversation is absolutely packed with ideas from how to be a successful executive; how distributors look at their winery partners (hint: if you’re a winery, you’re not the customer); and strategies for exiting a larger distributor relationship.  Other tips? We’ve heard this before: listen to the market and what the retailers and consumers want and need, not what you want to produce.

Questions?  Comments?  smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran