Ep 68: Fred Reno on Virginia: America’s Founding Wine Country

After finishing a long and successful career in the California wine industry, Fred Reno retired to Virginia, the original American winegrowing region. Vines were first planted there in 1619 under orders from the British crown. They were hoping to find an alternative to French wine in its then-colonies. The founding fathers were investors in the wine business too, in 1773. In this 250^th anniversary of the Declaration of Independence, Fred and host Carol Collison talk about the history of the Virginia wine business, including viticulture, growing regions and issues in sales and distribution. Fred shares details about his favorite Virginia grape, Norton. And he ends the interview with his keys to success in the wine business, what he calls “the two P’s”: Packaging and Price.

https://finewineconfidential.com/

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Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran